Blog is actually short for “Web log”, although these days nobody even uses the term and the origin of the word will probably be lost to history at some point because it’s not really that important. Except, the word “Blog” still has this connotation of an online diary. This is certainly a use for it but the reality is unless you’re a celebrity there won’t be terribly many people interested in reading about your daily life, especially if you don’t manage to turn every post into an adventure. So the first thing you should ask yourself on your journey to starting a blog is what the blog is going to be about?
The movie Julie and Julia featured a woman from Queens, New York who was cooking her way through Julia Childs’ cookbook and blogging about it. That wasn’t the original purpose of her blog but it became largely about that journey and this made her blog very popular. If you’re looking to start a blog then you must have some desire to connect with an audience, and if you’re looking to really connect with them and want to gather a big audience then you need to be interesting. You need to have a hook.
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